Corona Testspot
5 Days!? At first glance, five days seemed like an impossibly short timeline for a project of this scale — a platform expected to receive hundreds of visitors daily. One of the biggest challenges was the complete lack of existing brand assets. There was no visual identity yet: no logo, no typography, no color palette, no imagery. But that limitation quickly turned into an opportunity. With full creative freedom, I advised the team at Corona Testspot to go for an illustrated design approach. Illustrations were a rising trend in 2020 — offering flexibility, a distinctive visual identity, and a modern, friendly look. This decision laid the foundation for the entire site. Following the design concept, I also developed a custom logo. As with most creative work, the first draft wasn’t the final one, but thanks to clear communication, fast iterations, and focused feedback, we quickly arrived at the result they were looking for.
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