I started out by assisting in the kitchen at big companies such as Vodafone, Shell, de Bijenkorf, and de Friesland. As a specialist, I often tackled specific problems to optimize their processes. The more impact I made, the more energized I became, especially when I could oversee the entire optimization trajectory. My name is Frank van Mourik, I was born in 1996 in Eck en Wiel and am currently living in Eindhoven. Since 2020 I have been working full-time as a Conversion Rate Optimization Specialist (CRO Specialist). Simply put, I improve your website so that you achieve more of what you want online, with the most common goal being more sales!

Due to my knowledge of web development and design, I became a CRO specialist at Accenture, where I worked on projects for Vodafone, Shell, de Bijenkorf, and Friesland, applying and developing my skills. Common activities included analyzing and optimizing websites through expert reviews, data analysis, and customer journey mapping. Based on user data, I provided new designs and developed them to improve the online customer journey.

After one year, Startselect, the largest online gift card reseller in Europe, approached me and offered me a unique opportunity to set up a CRO trajectory from A to Z. It was a challenge I couldn't refuse.

But why FVMWorks? I'm not one to sit still. Besides web development, I'm an avid sports fan and very curious. In optimization, you quickly learn that every market and audience is slightly different. To make the process as easy as possible for them and present your product in the best possible way, a different approach is always needed. This requires a new creative approach each time, and I like to dive into the books of behavioral psychology to make a personal impact and present what is needed for you. This can involve everything from A to Z or simply improving or A/B testing elements.

Would you like to know more? Feel free to contact me.